Bargaining, or price haggling, is a guilty pleasure most people have. They tend to bargain everywhere; in the wet market while buying groceries, service providers, anywhere where financial transactions are conducted.
I, for one, long to live in a fixed-price world, for several reasons. Personally, I am terrible at haggling. Lack of experience thereof, I find it difficult to value certain products and services. Secondly, I’d like to think of myself an optimist. When I hear the price of something, I tend to assume the price is set after contemplating its effort in conceptualizing, creating, selling and marketing. Lastly, upon being at the receiving end of haggling, I do sometimes wonder if people do not value my talent and time enough. Therefore, bargaining with others makes me feel guilty; as if I am not valuing their expertise.
As a service provider myself, bargaining is not something I indulge in. Neither do I participate in it, nor do I give in when my clients haggle.
Before we delve into reasonable and unreasonable circumstances under which you can or cannot bargain, upon much observation and research, these are some common reasons to why people simply love bargaining. Please keep in mind, I have no right and no place to stop anyone from bargaining if they wish. As a rookie writer, I do my fair share of research and light observations of the people around me. Based on the same, the following are why society believes people love to bargain:
- The obvious (or it may seem) – to save a few dollars
The most common reason for bargaining is rather obvious; to save a few dollars. Now, for those is the lower social status in the society, I can completely understand what a few dollars mean to them, but for those in the opposite side of the spectrum, what does a few dollars do for you? Parking tip? A few cigarettes?
- Need for dominance
Now, this I find interesting. Now, as we all must have studied a bit of this in high school or university, there are many kinds of personalities. Some say they are classified into 4, some say 8, some say 16. I am not going to go all theoretic, but we can safely say we know one very specific kind; the one who loves to dominate. They love enforcing their decisions on others making decisions, making people work harder delegating tasks and intimidating others being firm. Now, these aren’t bad traits and I do not categorize these as negative behaviors. However, it is HOW they use these traits to influence others, which determines their attitudes.
Sometimes, these people bargain simply because they find it satisfactory to prove dominance over others. As dysfunctional as it sounds, they find it exciting to be “winning”, to prove superiority and possess more power. I often wonder why do some find the need to dominate others? This calls for another post for a different day. But in a nutshell, perhaps, they were not given much power or decision-making capacity earlier in their lives, which was why, whenever the found the chance, choose to do so.
- Need for achievement
We know the kind. First ranker in school, top grade achiever in college, high management post in the office, someone who has had a range of achievement to their name. They want to find success in everything they do, starting from the big moments mentioned, leading up to smaller trophies such as winning a bet, winning an argument or achieving a good buy by haggling.
When is it appropriate to bargain?
Often we come across sellers who differentiate their prices based on their customers. They deliberately hide prices, do not provide price lists, simply because they understand that a certain class in society can manage to pay for the very same service, which may not be affordable to another class of society. In order to make a sale to both, sellers negotiate their prices accordingly. Obviously, this isn’t a fair practice. Ethical business management encourages you to put a fixed price on your services, irrespective of who purchases. In these cases, bargaining is fair game, until you receive a price set as everyone else.
When is it not appropriate to bargain?
I have seen affable-looking women, in their designer sunglasses and handbags, strutting with their luscious, freshly-styled hair, bargaining for a dollar cheaper while purchasing their groceries. I firmly believe, when you can afford to pay the extra dollar, and that too, making a payment to those who are in need, there is no reason for you to bargain. These are the people who need to understand that while a dollar buys nothing for themselves, there are other people who can feed their child with the same dollar. If you did not bargain in a Chanel store, you really shouldn’t bargain for your vegetables. They both feed you in different ways; one for the tummy and another for the soul. So, why haggle?
If you are looking to purchase something of quality, and then choose to bargain, you’re clearly in the wrong room. Items of good quality are produced in small batches, with great quality control, under careful supervision, with top-notch ingredients or raw materials. The care that goes into each production process is not what you can compare to mass-produced goods.
It is, lastly, every human’s right to bargain, depending on its time and place. However, ensure your target audience is correct.
Happy bargain-hunting!